6 Video Formats Brands Should Be Exploring Now

Video content is evolving fast. Audiences are consuming it everywhere: in their feeds, on their TVs, at events, and even in virtual spaces. But with so many formats to choose from, how do brands know where to focus?

At Recode Media, we work across a range of industries and platforms, and one thing is clear: successful brands aren't sticking to just one type of content. They're thinking multiplatform, multipurpose, and that starts with choosing the right format for the right moment.

Here are 6 high-impact video formats your brand should be exploring right now:

1. Short-Format Series
Think 2–3 minute episodes delivered weekly on tv, social or digital platforms. This format builds momentum, grows brand familiarity, and keeps your audience coming back. Ideal for brand storytelling, community engagement, or product-driven narratives.

Our 'Issa Vibe' series and Tru-Cape's 'Teenz' short-form content show just how well this format works.

2. Vertical Reels and Stories
Mobile-first content is king. Instagram Reels, TikToks, YouTube Shorts — these snackable, vertical videos are perfect for product teases, behind-the-scenes looks, and quick storytelling. They’re also algorithm-friendly and drive discoverability.

3. Branded Documentaries
A deeper, more emotive way to connect with your audience. Branded docs allow you to tell real stories — about your impact, your people, or your purpose. It positions your brand as thoughtful, values-led, and human.

Perfect for CSR, employer branding, and premium digital content.

4. Livestreamed Events & Launches
Take your audience behind the curtain in real time. Whether it’s a product launch, panel discussion, or industry event, livestreams create connection, FOMO, and authenticity.

Recode offers full access to livestream-ready studio facilities and crew.

5. Explainer Videos (with a Twist)
Gone are the days of dull corporate explainers. Today’s best brands use motion graphics, humour, and clear storytelling to teach, demonstrate, or onboard. They’re perfect for app launches, service demos, or simplifying complex offerings.

6. Interactive / Virtual Production Content
With tools like Unreal Engine, brands can now shoot in hyper-real virtual environments, creating immersive, cinematic visuals without costly location logistics.

This format is ideal for futuristic brand campaigns, music videos, high-end TVCs, and stylized storytelling.

In a noisy digital world, versatility wins. Whether you're launching a new product, reintroducing your brand, or building an audience — the format you choose matters just as much as the story you tell.

Need help deciding what to produce next?
Let’s strategise!