Your brand's own show that's developed, filmed, polished and amplified under one roof.
You turn up and share your expertise.
We handle everything else.
The Opportunity
Why podcasting, and why now
Attention is fragmenting and ad fatigue is rising — yet audiences still choose to spend 30 to 60 uninterrupted minutes with hosts they trust.
Podcasting is the rare channel that still earns deep, undivided attention, and it's gone fully mainstream across both audio and video.
Podcasting is the rare channel that still earns deep, undivided attention, and it's gone fully mainstream across both audio and video.
580M+Monthly podcast listeners worldwide in 2025, on track to pass 650 million.
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$130B+Projected global podcast market by 2030. Growing at roughly 27% a year.
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1B+People watch podcasts on YouTube every month. It's now the #1 discovery platform.
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South Africa is among the world's fastest-growing podcast markets, and most local brands
have yet to claim their voice.
A complete
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Recode Podcast Studio is an end-to-end partner for brands that want a show, not a headache. We handle strategy, studio, production, post and growth, so you simply turn up, share what you know, and watch your audience build.
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A podcast is a brand asset, not just content
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Authority & thought leadership
Long-form conversation positions your leaders as the voice of the category. Credibility no ad can buy. A content engine
One recording becomes an episode, clips, reels, quotes, a blog, a newsletter and ad creative, giving you weeks of fuel. |
Trust & intimacy
Seeing and hearing your brand builds a real relationship. Listeners are 56% more likely to trust host-read recommendations. Discoverability & SEO
Transcripts, YouTube and show pages make your brand searchable and surface you to new audiences daily. |
An audience you own
Unlike rented social reach, your subscribers and email list are yours to return to again and again. Pipeline & business value
Nielsen finds podcast campaigns lift brand awareness +10pts and purchase intent +6pts. Attention that converts. |
How It Works
Four stages, one seamless partner
Stage 1 — Pre-ProductionStrategy, show concept, formats, content roadmap, guest booking and scripting.
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Stage 2 — ProductionMulti-camera video and broadcast audio, at our studios or on location.
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Stage 3 — Post-ProductionEditing, sound, colour, motion graphics, clips, show notes and transcripts.
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Stage 4 — Launch & GrowthChannel setup and management on every platform, plus audience-growth campaigns.
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Production Environments
Two flagship studios, or wherever your story lives
JohannesburgStudio
Multi-camera sound-treated sets, control room and green room, ready to roll. |
Cape TownStudio
A second fully equipped studio in the Cape, ideal for coastal talent, guests and brand teams. |
Your LocationMobile
Office, event, factory floor or destination. We deploy a portable studio and crew to you. |
What you walk away with
- Show strategy, positioning and format bible
- Season/content roadmap and episode pipeline
- Fully edited audio & video masters
- Branded intro, outro, titles and graphics
- A pack of short-form social clips per episode
- Custom thumbnails, show notes, chapters and transcripts
- Channel setup across YouTube, Spotify and Apple Podcasts
- Ongoing publishing, growth campaigns and monthly performance reports
- Season/content roadmap and episode pipeline
- Fully edited audio & video masters
- Branded intro, outro, titles and graphics
- A pack of short-form social clips per episode
- Custom thumbnails, show notes, chapters and transcripts
- Channel setup across YouTube, Spotify and Apple Podcasts
- Ongoing publishing, growth campaigns and monthly performance reports
Your audience is already listening.
Let's make sure they're listening to you.
Next step: a short discovery session to shape your show concept, format and a 90-day launch plan.
